MiaCara

MiaCara's founder, Sebastian Zweig, is a visionary entrepreneur who recognized a critical gap in the pet product market. With over a decade of executive experience at renowned international brands like LEGO, Schwan-Stabilo, and premium Swiss furniture manufacturer De Sede, Zweig repeatedly observed a troubling pattern: most pet products failed to deliver on their quality promises.

The turning point came when his beloved Labrador, Cara, refused to rest on a new dog bed—not from discomfort, but from fear of the rustling foam balls inside. That single moment crystallized his vision: pet products could—and should—be better. Combining his deep expertise in furniture design and high-quality materials with his wife's creative sensibilities, Zweig and his family decided to create something different.

What began as a passionate idea in 2011 has evolved into MiaCara, Germany's premier pet furniture brand. The company's philosophy is straightforward yet uncompromising: every product must be functional, of exceptional quality, and beneficial to the animal—and when those foundations are solid, it should also be beautiful enough to enhance any home.

Today, MiaCara stands out through its unwavering commitment to three core values: innovative, timeless design; premium materials with meticulous European craftsmanship (predominantly manufactured in Germany); and sustainable production practices. The company has earned multiple international design awards and a loyal global following, having grown from a small family venture to a team of twelve dedicated professionals in Herzogenaurach, Germany—a region known as home to world-renowned brands like Adidas and Puma.

MiaCara doesn't just make pet products; it designs shared living spaces where pets and their owners can thrive together in style and comfort.